The Master of Marketing

with David Ogilvy

Do this right and you'll have your clients thanking you for your high prices!

Hey : )

In this blog I want to talk about how you can charge more...and have your clients thank you for charging more (a lot more).

I didn't believe it either until I started doing it myself and saw first hand the transformation!

#1 is your MARKETING (more on that in upcoming videos and blogs)

#2 is your MINDSET

The most important one is your mindset...because the biggest obstacle to charging higher prices is all in your head.

If you have any doubt that you deserve to be commanding a premium price, you'll have a difficult time doing it.

So in this blog I want to give you 3 big shifts:

1. BIG SHIFT #1 - HIGHER TICKER, DEEPER TRANSFORMATION

First shift I had to make before charging higher prices is that when I charge higher

prices, my clients get better results.

 

That sounds crazy - but it's the truth.

 

Let's say you're charging a lower price - $150 - it's not "nothing" but it's not

a significant investment for THEM to be committed to it.

 

When your clients invest $2,500 or $3,000 in your Signature Program, then THEY'RE

invested in the transformation, then THEY have skin in the game.

 

They'll listen to every word you tell them and they'll follow every instruction, advice

you have to say - because THEY invested in this.

 

When they do that, what happens? Then they start getting results and are excited

and tell everyone how their lives are being changed.

 

That's really what it's all about - life transformation. You're in the business of getting

results for your clients - when you charge premium prices for your SP, they're more

committed to achieving it with you.

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